Skip to main content

Prof. Dominique Hanssens

University of California Los Angeles, USA

 
Topic: Marketing

Title: The long term impact of marketing

Abstract:
  • What is the typical impact of marketing action? 
  • How about the impact of marketing assets are being created?
  • How brand equity and the value of brand are related to business performance, revenue and profitability?

Comments

Popular posts from this blog

Angelo Monoriti

Adjunct professor of negotiation at Luiss University, Italy

Enrico Foglia

 Kotler Impact - Europe Director, Italy

Sadia Kibria

Founder of Sociopreneurship and Founder of World Marketing Summit Group, Canada